“What is Watch ESPN?” 30sec TV Spot
“Barbershop” 30sec TV Spot
“Airport” 15sec TV Spot
“Flashback” 30sec TV Spot
“Office” 15sec TV Spot
“Gym” 30sec TV Spot
“Monday Night Football” 30sec TV Spot
“Coffee Shop” 15sec TV Spot
“Supermarket” 15sec TV Spot
“Traffic” 15sec TV Spot
“NBA Finals” 15sec TV Spot
“Infinitely Clutch” 30sec TV Spot
“Soccer” 15sec TV Spot
“Wimbledon” 15sec TV Spot
“MLB” 15sec TV Spot
“Nascar” 15sec TV Spot
“Ski Lift BCS Bowl” 30sec TV Spot
“Corso Cap One Bowl” 15sec TV Spot
“Champ Week” 30sec TV Spot
“Football Cap One Bowl” 10sec TV Spot
90sec Watch ESPN Explainer Video
The Clutch Way To Watch campaign in support of the Watch ESPN app. An 18 month national broadcast campaign for ESPN. Featuring over 20 spots, along with affiliate and international market cut downs.
The spots aired on the ESPN Networks from March Madness 2013 through the 2014 Bowl games, covered events from Wimbledon to the Confederations Cup to Monday Night Football and featured animated cameos by Dick Vitale, Bill Simmons, Jalen Rose and Magic Johnson.
Client: ESPN
Agency: Doubleday & Cartwright
Year: 2013